Leadership
RupeeBiz is led by people who have spent years close to how everyday digital services actually reach customers — and who now apply that understanding to the platforms being built across India.
Leadership
Managing Director
Sangeeta Baraskar provides strategic leadership to RupeeBiz with a focus on organisational development, operational excellence and sustainable business relationships. Their people-first leadership has helped build a collaborative organisation where employees are encouraged to learn, contribute and take responsibility.
Founder & Director
With more than 29 years of experience, Ritesh Baraskar brings expertise across startups, channel distribution, market development and technology-enabled businesses. This experience has shaped RupeeBiz's mission to help startups and digital platforms create recurring engagement through essential everyday services.
Business Head
Vivek Shrivastava drives business at RupeeBiz through sales leadership, team building and clear communication. His focus is on taking digital opportunities to retailers across Bharat — helping partners turn everyday services into recurring engagement in every corner of the country.
Operations Head
Faizan Sayed leads operations at RupeeBiz, keeping day-to-day delivery smooth, reliable and scalable. His focus is on process excellence, service uptime and partner onboarding — making sure every integration runs dependably as everyday services reach retailers across Bharat.
Finance Head
Krishna Agrawal leads finance at RupeeBiz, bringing discipline to financial planning, controls and reconciliation. His focus is on transparent reporting, healthy unit economics and reliable settlements — the financial foundation partners depend on as they scale everyday services across Bharat.
Leadership in Practice
Partners speak to people who understand both the transaction reality and the business objective behind an integration.
Years spent in channel distribution mean the operational detail — support, settlement, continuity — is treated as part of the product.
Experience with startups keeps the team focused on what helps a partner launch, learn and improve quickly.
A people-first culture is what makes ownership possible — the same person follows an issue through to resolution.
The objective is a working relationship that survives beyond the first integration milestone.
Timelines, capabilities and outcomes are presented as opportunities and conditions, never as guarantees.
Leadership Statement
We Are Not Building RupeeBiz Only as a Transaction Company.
We Are Building It as a Growth Partner for India's Entrepreneurs.